The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results.

In addition to the intrinsic value of the product, social, cultural and psychological factors also have a major influence on the consumer's purchasing decision. They are also influenced by trends and tendencies such as globalisation, digitalisation and various economic and social crises. In our study, we focused on the analysis of food purchasing preferences; including the reasons for the rise of ethnocentrism in the purchase of domestic products and the potential of this phenomenon in light of relevant secondary data and quantitative primary results. The main objective of the study's primary research is to demonstrate that consumer groups, distinguishable by food consumption preferences, have differentiated perceptions of domestic food (price, quality, reliability). This provides evidence that food consumer preferences are reflected in decisions about domestic food. Due to the Hungarian relevance of the topic, the presentation of related international research and literature was given a prominent role. The focus of our research was to investigate the food purchasing preferences of Hungarian food consumers. Based on the results, we were able to characterise distinct consumer segments based on food purchasing preferences, and we were able to identify potential target groups of domestic food based on food consumer preferences: the 'conscious food buyers', the 'impulse buyers' and the 'no preference'. In our view, members belonging to the first two segments can be successfully persuaded to buy Hungarian food through an educational campaign based on sufficiently fashionable and trendy motifs with the help of the right reference person.

Environmental impact of the coronavirus

The current crisis caused by the coronavirus is having a strong impact on the world both economically and socially. In this challenging situation, individual values, behaviour, attitude have a great impact, either it can influence the further development of the crisis in a positive or even negative direction. During the virus, the main focus is on economic and social issues emphasis, however, in our view, it is also worth considering environmental impacts. The main aim of this study is to examine the positive and negative effects of the coronavirus on our environment sustainability with the help of secondary and primary research methods. In the frame of the primary data collection quantitative standardised questionnaire has been occurred. Based on the results the study covers the decrease and increase of environmental pollution at the personal, household, corporate and institutional level in the period affected by the coronavirus.